The Most Bang For Your FB Ad Spend
So here’s a bit of a reality check heading into the new year. Ad costs are getting higher and higher, and yes this includes Facebook. Once the favorite playground for advertisers everywhere, these days more and more marketers are feeling the pinch of rising ad costs. Gone are the days when you can spend $5 and expect 100 clicks to your ad. Consider the stats in 2017 alone; in some markets the ad costs have skyrocketed by 10x! And it’s going to get worse in 2018. So what is the solution? Well, for one thing, you need to make sure that your posts get the most clicks for the ad money that you spend. No point spending $$ to run ads to posts that get no clicks as this will make your ad costs even higher. This is where UpEngage comes in. This is a new piece of web based software to let you really dial in the main component of your post – the image, to ensure that it gets the most clicks to your site. It works by letting YOU control which image gets shown to people, instead of le...