Brace yourself! This is not an article. It’s a wake up call for every senior reading it. If you’re thinking of starting an online business, half the battle will involve you steering clear of the pitfalls… and the other half will be you doing what actually matters in your business, instead of running around in circles. The brutal truth is that thousands of people come online in droves every single day with hopes of starting an online business. Unfortunately, most will fail. The road to success in this business is paved with the virtual corpses of the many who have tried and failed. A grim thought… BUT don’t let that discourage you. There are many who do thrive and reach the pinnacles of success beyond their wildest dreams. It can be done… And it all starts with you adhering to the tips below! Choose a proven business model The first and MOST IMPORTANT tip you should be aware of is that you need to start a business based on a business model that works. Here are a few examples: A...
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There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need to stop believing if you want to grow your business with social media. #1: You Need a Presence on Every Social Media Site The notion that you need a presence on every social media site is one of the most harmful myths for business owners. It takes time, effort, and money to maintain an active presence on ANY social media site and nobody has time for all of them. What you need is an active and meaningful presence on the sites that offer you the best opportunity to connect with your target audience and engage your customers. Nothing else matters. Most local businesses should be on Facebook. B2B companies should have a presence on LinkedIn. If you’re selling an aspirationa...
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